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What we do

Oaks Jewelers has been family-owned and operated for over 70 years, providing the San Francisco Bay Area with outstanding customer service, competitive prices, and only the finest quality merchandise.

We specialize in the sale and repair of jewelry and watches. We sell an array of jewelry for all occasions including engagements, birthdays, anniversaries, weddings, religious sacraments, and all holidays. Offering an extensive variety of product lines, we are more than happy to place special orders if you are unable to find the perfect piece in our store, or on our website. Likewise, we offer custom design services to help you create the perfect piece of jewelry from scratch.

We invite you to visit our family-owned store so that you may experience firsthand the exceptional service we’ve continued to provide the Bay Area for over 70 years. Don’t take our word for it – check us out on Yelp!

Who We Are

Oaks Jewelers was founded in 1948 by Henry Accornero and his half brother, Bob Zavattaro. At that time, the store was approximately half the size it is today, and was operated solely by the two dedicated brothers. Later, Henry’s wife Angie joined the Oaks Jewelers team.

Today Oaks Jewelers continues to be run by the Accornero family. Although Henry has officially retired, he still drops by to visit the business he founded over 70 years ago. Oaks is currently owned by Henry’s youngest son, Jeff Accornero, who is grooming his daughter Melissa Accornero-Macchi to take over the family business. Henry’s daughter, Cheryl Accornero, also works as a sales associate at Oaks Jewelers. With the dedication of experienced sales associate and designer Colleen Abramovitz, sales associate and gemologist Joseph Pagano, and watch repairman Larry More, the Accornero family continues to preserve Oaks Jewelers’ legacy of superior customer service, and quality fine jewelry.

Meet the team

Jeff Accornero
Owner & Bench Jeweler

Melissa Accornero-Macchi
Sales Manager

Cheryl Accornero-Myers
Sales Associate

Colleen Abramovitz
Sales Associate & Jewelry Designer

Joseph Pagano
Sales Associate & Gemologist

Larry More
Watchmaker

Jeff Accornero
Owner & Bench Jeweler

Melissa Accornero-Macchi
Sales Manager

Cheryl Accornero-Myers
Sales Associate

Colleen Abramovitz
Sales Associate and Jewelry Designer

Joseph Pagano
Sales Associate & Gemologist

Larry More
Watchmaker