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What we do

Oaks Jewelers has been family-owned and operated for over 75 years, providing the San Francisco Bay Area with outstanding customer service, competitive prices, and only the finest quality merchandise.

We specialize in the sale and repair of jewelry and watches. We sell an array of jewelry for all occasions including engagements, weddings, birthdays, anniversaries, religious sacraments, and all holidays. Offering an extensive variety of product lines, we are more than happy to place special orders if you are unable to find the perfect piece in our store, or on our website. Likewise, we offer custom design services to help you create the perfect piece of jewelry from scratch.

We invite you to visit our family-owned store so that you may experience firsthand the exceptional service we’ve continued to provide the Bay Area for over 75 years. Don’t take our word for it – check us out on Yelp!

Who We Are

Oaks Jewelers was founded in 1948 by Henry Accornero and his half brother, Bob Zavattaro. At that time, the store was approximately half the size it is today, and was operated solely by the two dedicated brothers. Later, Henry’s wife Angie Accornero joined the Oaks Jewelers team.

In 1990 Henry’s sons, Jeff and Don, took over ownership of the family business, while Henry continued to work as an employee. With Don specializing in watch repair and Jeff specializing in jewelry repair, the brothers made a great team. Henry’s daughter Cheryl also worked as a sales associate at Oaks. When Don decided to retire in 2010, Jeff took over ownership.

In 2012, Jeff’s daughter Melissa (Accornero) Macchi joined the Oaks Jewelers team as the third generation of the Accornero family. All 3 generations worked together until 2017 when Henry officially retired at the young age of 92. (Henry peacefully passed away in 2020 at age 95 – just weeks after his wife Angie.)

Today Oaks Jewelers continues to be run by the Accornero family. In 2021, Cheryl and Jeff officially retired, and Melissa took over ownership with her business partner, Adam Nielsen. (Adam formerly was second generation owner of Griffin Goldsmiths, a jewelry trade shop that had partnered with Oaks Jewelers for over 30 years.) The Oaks team has continued to grow over the past several years, preserving Oaks Jewelers’ legacy of superior customer service, and quality fine jewelry.

Meet the team

Melissa Accornero -Macchi
Co-Owner

Adam Nielsen
Co-Owner & Goldsmith

Jeff Cohn
Sales Manager & Graduate Gemologist

Colleen Abramovitz
Sales, Jewelry Design & Repair

Marquisha Grigsby
Sales Associate

Jennifer Ceglieski
Sales Associate

Denette Accornero
Sales Associate

Gianna Giacomelli
Sales Associate

Elvin Agura
Watchmaker

Lina Torres
Social Media

Melissa Accornero-Macchi
Co-Owner
Adam Nielsen
Co-Owner & Goldsmith
Jeff Cohn
Sales Manager & Graduate Gemologis
Colleen Abramovitz
Sales, Jewelry Design & Repair
Marquisha Grigsby
Sales Associate
Jennifer Ceglieski
Sales Associate
Denette Accornero
Sales Associate
Gianna Giacomelli
Sales Associate
Elvin Agura
Watchmaker
Lina Torres
Social Media